Tetherow Resort

I was approached by the founders of Tetherow Resort to provide leadership in strategy, positioning, and messaging. I facilitated multiple workshops and strategic sessions and subsequently created their brand messaging, positioning, cultural markers, slogans, and their tagline: "Back to the heart." This work was used by their internal marketing team as the primary resource to inform all ongoing campaigns and customer acquisition strategy. Since having done this work with them, they've received numerous accolades; the most prestigious of which came in 2023. Condé Nast Traveler named Tetherow the #28 resort in the world and #1 in the Pacific Northwest. I'm honored to have contributed to that achievement.