When you make an absurd number of craveable snacks, you need and absurd number of pockets to carry them all.
To generate awareness around 7-Eleven’s private label products and drive consideration among Gen Z customers, we partnered with streetwear designer, fashion icon, and fellow maker-of-the-unexpected, Kerwin Frost, to create the Snack Attack Uniform. A limited-edition outfit featuring 18 pockets (that’s 7+ 11), each custom-built to house a 7-Eleven private label treat.