Real Friends

I joined Snap just in time for their first-ever global integrated marketing campaign. The goal was to put a spotlight on what makes Snapchat unique: you. More specifically – that raw, unfiltered you that you only share with your real friends on Snapchat. It’s not not a dig at Instagram.

Project Roles
Copywriter, Writer
Skills
Conceptual, Copywriting, Research
Media
Commercials - Video, Social Media Content, Billboards
Real Friends
Support