Embrace the Avant-Garde

Challenge: Conceptualize a fashion brand’s advertising.

Insight: Our most popular streetwear clothing line is the least representative of our brand identity.

Idea: Reestablish ourselves as the pioneers of avant-garde style and invite the world to see fashion like we do through unexpected OOHs and AR filters.

Project Roles
Art Director
Skills
Art Direction, Adobe Photoshop, Creative Direction, Conceptual
Media
Advertising, Interactive Installations, Billboards, Campaigns
Embrace the Avant-Garde
Embrace the Avant-Garde
Embrace the Avant-Garde
Embrace the Avant-Garde
Embrace the Avant-Garde
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