Challenge: Because music is all about feeling. We are Skullcandy. We want you to feel it. We want to feed your head.
Insight: Music takes your mind places.
Idea: Using the aesthetic of x-rays, we are seeing inside the minds of our music listeners. We finally get to see the adventures inside and exactly how music is feeding our heads through eye catching displays and online experiences. It’s a colorful, animated world that we are getting a glimpse into!