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IADA - Drugs Set Your Timeline

"THE CAMPAIGN CLEVERLY USES WHAT'S AMAZING ABOUT FACEBOOK'S STORYTELLING PLATFORM TO DEMONSTRATE THE EFFECTS OF USING DRUGS." - Forbes. 'Drugs Set Your Timeline' is the first campaign to use Facebook's new timeline as a medium. Launched by the Israel Anti-Drug Authority, the campaign communicates the hazards of drug abuse in an innovative way.

Project Roles
Art Director, Content Producer, Copywriter, Creative Director, Creative Technologist
Art Direction, Copywriting, Creative Direction, Interactive, Social, Technology
Microsites, Products - Digital, Social Media Content, Advertising
Project Industries
Advertising, Health/Pharma, Non-Profit
IADA - Drugs Set Your Timeline