IADA - Drugs Set Your Timeline
"THE CAMPAIGN CLEVERLY USES WHAT'S AMAZING ABOUT FACEBOOK'S STORYTELLING PLATFORM TO DEMONSTRATE THE EFFECTS OF USING DRUGS."
'Drugs Set Your Timeline' is the first campaign to use Facebook's new timeline as a medium. Launched by the Israel Anti-Drug Authority, the campaign communicates the hazards of drug abuse in an innovative way.
- Project Roles
- Art Director, Content Producer, Copywriter, Creative Director, Creative Technologist
- Art Direction, Copywriting, Creative Direction, Interactive, Social, Technology
- Microsites, Products - Digital, Social Media Content, Advertising
- Project Industries
- Advertising, Health/Pharma, Non-Profit