We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
IADA - Drugs Set Your Timeline

"THE CAMPAIGN CLEVERLY USES WHAT'S AMAZING ABOUT FACEBOOK'S STORYTELLING PLATFORM TO DEMONSTRATE THE EFFECTS OF USING DRUGS." - Forbes. 'Drugs Set Your Timeline' is the first campaign to use Facebook's new timeline as a medium. Launched by the Israel Anti-Drug Authority, the campaign communicates the hazards of drug abuse in an innovative way.

Project Roles
Art Director, Content Producer, Copywriter, Creative Director, Creative Technologist
Company
McCann
Skills
Art Direction, Copywriting, Creative Direction, Interactive, Social, Technology
Media
Microsites, Products - Digital, Social Media Content, Advertising
Project Industries
Advertising, Health/Pharma, Non-Profit
IADA - Drugs Set Your Timeline