In 2023 I oversaw all design and creative direction for Lincoln’s social channels with a focus on Instagram and TikTok. Each month we curated and created new content for a steady stream of posts that consistently boosted Lincoln’s overall engagement over the time I was there. The work here showcases our quarterly photo/video shoots dedicated to filling our library of original assets. Partnering with various photographers and content creators allowed us to tap into their followings and present fresh and new styles throughout the year. Here we teamed up with the multi talented Morgan Oliver.
*There’s so much more of this that has not been posted yet.