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Fruit of the Loom “Brand Relaunch”
The Brief: One of the biggest projects I’ve had the pleasure to work on. Ditch the famous Fruit Guys and re-launch an iconic American brand.
What we did: Show people the power of positive underwear.
Deliverables:
TV commercials, print, OOH, social and experiential
- Project Roles
- Art Director
- Company
- Fruit of the Loom
- Skills
- Art Direction
- Media
- Commercials - Video, Commercials - Broadcast
- Project Industries
- Retail
