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NEEDEE
The Ann Arbor/Ypsilanti Regional Chamber of Commerce developed a mobile app that was designed to connect local creatives with the community.
We named the product, NEEDEE, because creatives NEED community.
Following the development of the brand strategy, we set out to design a visual identity that appealed to a wide range of creatives (designers, dancers, painters, etc.) and engaged users to download and use the app.
- Project Roles
- Art Director, Creative Director, Designer, UI Designer
- Company
- a2y regional cahmber
- Skills
- Design, Brand Strategy, Naming
- Media
- Brand Guidelines, Logos, UI Design
- Project Industries
- Non-Profit, Software
