NHL All Star Game

The 1994 NHL All Star jersey was the most popular of all time and became the inspiration for the 2023 All Star Game designs. Adidas brought my team in to establish the creative and design for the launch of the new jerseys in a way that connected to the past and jumped to the future.

Project Roles
Art Director, Designer
Company
adidas
Skills
Art Direction, Design
Media
Advertising, Branded Content, Social Media Content
Project Industries
Fashion, Lifestyle, Retail, Sports
NHL All Star Game
Support