4M Corporate Brand Identity

4M is a company based in Ann Arbor, MI connecting technology to a diverse set of industries. From micro-grids, to restaurants, to real estate, to co-working… they do it all.

There is lies the problem! How does a one company that does so much, connect to so many different people?

We started by developing a brand strategy that identified key stakeholders and worked with 4M’s founders to establish a meaningful brand identity. By establishing the brand’s purpose and defining the brand’s tone, value, and expectation… we were able to establish a coherent brand position.

The visual identity system was designed to allow 4M to continue to serve their diverse audiences, while maintaining consistency across verticals.