We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.
NHL Winter Classic
The NHL Winter Classic brings the nostalgia of outdoor hockey to the iconic Fenway Park where a classic rivalry, steeped in tradition plays out on the biggest stage. We helped adidas establish a creative direction that leveraged the unmistakable architecture and natural vintage patina of the stadium to transport us to a world where hockey, history, and nostalgia unite.
- Project Roles
- Art Director, Designer
- Company
- adidas
- Skills
- Art Direction
- Media
- Advertising, Brand Films, Branded Content, Social Media Content
- Project Industries
- Fashion, Lifestyle, Sports
