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Disney - We Came To Play
WE CAME TO PLAY is the first campaign Disney has ever launched that is authentically FOR black audiences to bring them to Disney Parks and Cruise Lines.
I worked on a very trim team crafting the tone of voice for the entire campaign, multiple broadcast and radio spots, and original social media concepts. Throughout the development of this campaign, my leadership was utilized to help guide senior writers and mid-level art directors to bring this wonderful campaign to fruition.
- Project Roles
- Copywriter, Creative Director, Writer
- Skills
- Conceptual, Content, Multi-cultural, Radio, Scripting, TV, Creative Direction, Copywriting
- Media
- Advertising, Branded Content, Commercials - Radio, Commercials - Video
