Pepsi Paper Football Championship

Twitter and Youtube campaign garnering close to 9 million total views in under a week.

At VaynerMedia, my art director and I were tasked with creating a Pepsi campaign so fans could get fired up for the football season.

The Pepsi Paper Football Championship had 22 NFL players flicking as many paper footballs through the goal post as possible - in 40 seconds. They played. They flicked. They laughed. They cursed.

They threw tables.

When it was all over, two-time Super Bowl winner, Travis Kelce, won it. Later, Rich Eisen interviewed the champ and we ran a sweepstakes where each player did their own video and gave away a signed paper football to one lucky fan.