SkyKick Website

We redesigned SkyKick’s Cloud Backup product pages to align with new messaging pillars while showcasing the key features and benefits of the product. Working closely with the product marketing director and writer, our efforts resulted in an increase in demo bookings and other revenue-generating leads. Despite a tight 6-week timeline, we struck a balance between following a thoughtful process, making smart decisions, and quickly executing on deliverables.
Developed creative brief and managed milestones to ensure alignment between team members.
Established KPIs to measure results and position us to make improvements over time.
Analyzed historical analytics to make informed decisions and minimize obstacles in obtaining approval from stakeholders
Optimized the navigation and flow of content to improve the user journey and increase engagement.
Increased conversions and leads by creating targeted landing pages and downloads to provide users with additional incentive.
Stylized the product screen previews to enhance their visual appeal and improve readability at a glance.
Incorporated certifications, testimonials, and other social proof to establish trust with our audience.