Created a logo and brand identity to evolve the brand for their new local audience, as well as their national audience for mail-in services during the pandemic
Established brand guidelines and assets for consistency across marketing touchpoints
Designed a website to increase organic traffic and provide helpful points of interaction for users, resulting in over 24K unique website visits in the first five months
Planned and integrated an intuitive virtual scheduling system to address the challenges of the pandemic, securing more than $65K in three months
Designed lead generation pages and downloads, contributing to 125% growth in their email list