Verizon Up X NFL - Social

For the NFL season we leveraged our partnership with the league to let customers know we were giving away tickets all season long in the Verizon Up app. We created content with 13 NFL players resulting in a national :30 and :15 (which also ran on the jumbotron at kickoff), unique videos for each player and so many GIFs that the GIPHY page seems to scroll forever. The content ran as targeted paid on our own channels and organic on the players channels.