Burger King Social

Orchestrated a comprehensive multi-channel marketing initiatives for Burger King, involving strategy development and hands-on execution of content, copy, and creative.
Key Results
- Increased brand impressions by 300M by unlocking new, culturally-relevant partnerships with Crypto x Robinhood and celebrity talent such as music artist Future.
- Increased followers by 1M in less than one year through organic, viral content, resulting in earned media coverage in the WSJ and AdAge.
- Grew followers by 11.5K in less than 24 hours by managing an always-on calendar strategy and placing BK brand in relevant conversations.
- Increased all-channel engagement to surpass industry benchmark rates, averaging 4.8% on Twitter, 5.2% on Facebook and 5.7% on Instagram.