I got to be part of the Razorfish team tasked with crafting a complete overhaul of Honda.com.
Our goal: Create a comprehensive experience that places the user at the center of the site, always just a tap or two away from any information he or she is seeking or may wish to explore. And of course, tell the real Honda (and Acura) story in an authentic, delightful way.
Thanks to Razorfish’s bulletproof development capabilities, its bold creative directors, and the many senior people at Honda who were excited to take chances and finally give their storied company a true online voice, the transformation was pretty astounding...
- Project Roles
- Conceptual, Content, Copywriting, Digital, Editorial, Interactive, Mobile, Strategy, Technology
- Editorial Writings, Microsites, Websites
- Project Industries
- Automotive, Technology