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The Honda Time Machine

Honda is all about the future. So how could we share all of their amazing achievements over the decades while staying true to this key ethos of their leadership, all while demonstrating how they got to where they are and where they’re headed? Our answer: a Time Machine. Instead of a humdrum timeline starting at the company’s inception, our experience begins in the future. 2088, to be exact (not an arbitrary date in Honda world). In the dynamic scroll, each moment selected gets its own beautiful chance to shine — and is designed in such a way as to make additions to the timeline as seamless as the image transitions (we found a great many monumental moments to showcase, so this page has even more potential to grow over time).

Project Roles
Copywriter, Writer
Company
Razorfish
Skills
Conceptual, Content, Content Management, Copywriting, Creative Direction, Digital, Interactive, Mobile, Technology
Media
Websites
Project Industries
Automotive, Technology
The Honda Time Machine