Beats by Dre 10-Year — MADE DEFIANT Campaign
2018 marked a huge milestone for Beats by Dr. Dre — it’s the brash young company’s 10-year anniversary. Months of work went into planning the year’s worth of celebration. It was an awesome experience being a freelancer with the in-house creative team and seeing different departments collaborate to make so much magic happen. I got to help out on the product launch, athlete campaign videos, the digital experience, athlete seeding, packaging, experiential events and more.
- Project Roles
- Beats By Dre
- Conceptual, Copywriting, Content, Digital, Editorial, Entertainment, Lifestyle, Social, Experiential, Integrated, Outdoor, Scripting
- Advertising, Commercials - Video, Manifestos, Microsites, Naming, Packaging, Products - Physical, Social Media Content
- Project Industries
- Advertising, Technology, Lifestyle, Media, Music, Retail, Entertainment, International, Sports