Beats by Dre 10-Year — MADE DEFIANT Campaign

2018 marked a huge milestone for Beats by Dr. Dre — it’s the brash young company’s 10-year anniversary. Months of work went into planning the year’s worth of celebration. It was an awesome experience being a freelancer with the in-house creative team and seeing different departments collaborate to make so much magic happen. I got to help out on the product launch, athlete campaign videos, the digital experience, athlete seeding, packaging, experiential events and more.