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Beats by Dre 10-Year — MADE DEFIANT Campaign

2018 marked a huge milestone for Beats by Dr. Dre — it’s the brash young company’s 10-year anniversary. Months of work went into planning the year’s worth of celebration. It was an awesome experience being a freelancer with the in-house creative team and seeing different departments collaborate to make so much magic happen. I got to help out on the product launch, athlete campaign videos, the digital experience, athlete seeding, packaging, experiential events and more.

Project Roles
Beats By Dre
Conceptual, Copywriting, Content, Digital, Editorial, Entertainment, Lifestyle, Social, Experiential, Integrated, Outdoor, Scripting
Advertising, Commercials - Video, Manifestos, Microsites, Naming, Packaging, Products - Physical, Social Media Content
Project Industries
Advertising, Technology, Lifestyle, Media, Music, Retail, Entertainment, International, Sports
Beats by Dre 10-Year — MADE DEFIANT Campaign