Long is Beautiful

Long hair is exposed to more washes and styling than shorter hair which can cause it to become susceptible to damage, split ends and ultimately breakage. Pantene’s Beautiful Lengths Collection is formulated to strengthen against breakage so you can grow your hair longer.

This campaign pairs dramatic images of elongated hair care tools with the empowering slogan “Long is Beautiful” to communicate the product’s benefit in a playful way, i.e., you’re going to need a longer comb.