Big Mac sound bites

A part of McDonald’s global effort, this idea was executed as a surprise and delight in select markets. When consumers opened their Big Mac Boxes, it played the (now infamous) company jingle, as a part of the ‘imlovinit24’ initiative, which sought to share 24 moments of joy to millions in 24 hours.

Project Roles
Art Director
Company
McDonald's
Skills
Art Direction
Media
Advertising
Project Industries
Restaurant
Big Mac sound bites
Big Mac sound bites
Support