Cîroc requested concepts for a specialized product packaging celebrating Hip Hop's 50th year.
Already having created packaging for a mass market product, Cîroc wanted to create another more "lux" version that could be sent to ~50 influencers and Hip Hop legends.
These premium packaging pieces would be showcased on influencer's and artist's socials and needed to function as hype/ press builders ahead of the mass market release.