The Verre logo is a combination of sharp edged type combined with a softer, rounder wave in the letter e giving it a strong but elegant touch. See what I did there, I said wave, as yes it refers to bodies of water again.
Using and customizing this typeface for the logo helped the brand stand out from the crowded competitive market and establish themselves as a strong, simple, elegant and still approachable brand.
The new Verre reflects back to their business and their values - led by science, honest and distinct. Without making it too, the new Verre brand shows off their cutting edge
“Honest, acting with integrity, distinct & led by science” - the values brought to life in the new Verre logo.
Like tidal waves in the ocean, beauty treatments & trends will come and go. The team at Verre however wanted their new branding to show that their practice will keep on learning, stay up to date & look at how different elements work together, so their clients get the best services and products for their skin - not only for now, but for the longterm. Because healthy skin starts from within.