Lemonade Cake

With a sunny and do-good disposition, Lemonade Cake is a sustainable kids’ clothing brand that donates its proceeds to organizations intent on ending child trafficking. Such a glowing entity required a visual identity to match. So we put the sun, a yellow-y symbol of hope and warmth, front and center to shine on the comfort that we provide children. We also intentionally selected a typeface for Lemonade Cake that’s playful, without being childish.

Project Roles
Designer
Skills
Design, Adobe Illustrator, Adobe InDesign, Print, Social, Kid Friendly, Creative Strategy, Brand Strategy, Design Strategy, Apparel Design, Packaging Design, Illustration, Canva
Media
Brand Guidelines, Packaging, Branding, Brand Identity
Lemonade Cake
Lemonade Cake
Support