Emoji Scavenger Hunt

Google Brand Studio project, in collaboration with Google Research.

Emoji Scavenger Hunt is a browser-based game built with machine learning that uses your phone’s camera and a neural network to try and guess what it’s seeing. Powered by Tensorflow.js, the game is built to run efficiently on your phone’s web browser without needing to access backend servers. Importantly, no images from your camera are collected or stored.

My Role:
As the Creative Lead, my responsibilities included:
- Identifying potential opportunities and setting creative direction.
- Facilitating cross-functional collaboration between the Research team and Brand Studio.
- Leading the UI/UX and game design, and overseeing sound design.
- Spearheading go-to-market strategy and providing creative direction for marketing materials.
- Crafting presentation narratives for the TensorFlow Summit.

Learn more at https://www.takashikawashima.com/emoji-scavenger-hunt