Branding

Over Konfident is a Ukrainian clothing brand in the luxury segment. It can be described as non-standard in the usual because the main thing that sets their collections apart is complex textures and shapes in basic clothes.

4 team members worked on the project.
Period of work on the project: February 2022 - March 2022

The client already had samples of the clothing collection and he came to us with a logo designed by himself. The brand was not yet sold en masse, but there was already an understanding of the audience and the market to which the sales outlet was planned. So at the beginning of the start, we had an understanding of the future direction of work.

We were offered to divide the work into two directions:
Finalization of the client's idea with which he approached us;
To do something at our discretion.

The main task was to make the brand dynamic, but calm, youthful, buso for an adult audience. That is, to combine the incongruous, exactly how non-standard is combined in the basic things of the collection. We believe that we have achieved this in the best possible way!

The branding fully conveys the mood of the current and future Over Konfident collections. It is modern, voluminous and luxurious. Thanks, to the pattern, which is made in 3D style, we added dynamism and trendiness to the brand, and balanced it withbasic and muted colors.

Following the tradition of complex collages, Instagram added pepper, and simple shapes in highlights also kept the balance.

We also draw your attention to the non-standard form of personal business cards - they are made in the form of a clothes tag with an additional accent element in the form of a tie. A very cool chip for recognition among customers.
The brand generally maintains a balance in everything and does not have anything "above", everything is balanced, just like the client himself.