Heineken "Subway Symphony"

LCD Soundsystem frontman James Murphy has dreamed of turning the harsh beeps of New York City turnstiles into musical notes. Heineken heard about his idea and wanted to help make it happen.

We created the first live, brand-driven documentary that follows the journey of turning Subway Symphony from a dream into a reality. The story unfolded in real-time as we released each chapter of the story. The goal was to have our first turnstile installed by the end of the summer.