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Gap "Play Your Stripes"

For the launch of Gap’s world wide holiday campaign we invented a technology that turns stripey clothing into a musical instrument. Working with the kick ass technologist at RESN, we created an intuitive experience that is a first of it’s kind. We partnered with award winning musician Blood Orange to create a music video that uses the technology in his performance. The funky choreography was married with the technology to introduce the experience and most importantly drive traffic to Gap’s gift guide.

Project Roles
Art Director
Company
Wieden+Kennedy
Skills
Art Direction
Media
Microsites, Music Videos, Television
Project Industries
Advertising, Technology