Gap "Play Your Stripes"

For the launch of Gap’s world wide holiday campaign we invented a technology that turns stripey clothing into a musical instrument. Working with the kick ass technologist at RESN, we created an intuitive experience that is a first of it’s kind.

We partnered with award winning musician Blood Orange to create a music video that uses the technology in his performance. The funky choreography was married with the technology to introduce the experience and most importantly drive traffic to Gap’s gift guide.