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Gap "Art Films"

To help cut through the holiday clutter we created a series of absurd short art films to showcase the Gap holiday Collection. Working with awarding winning director Matt Divine from The Glue society the films inject the clothing into a gallery space and bridged the gap between art and advertising.

Project Roles
Art Director
Company
Wieden+Kennedy
Skills
Art Direction
Media
Brand Films, Television
Project Industries
Advertising, Fashion