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Apple Music: Baseline
Apple Music needed to drive listeners to BASE:LINE during an unprecedented time in culture. Interrupted by the global pandemic, in the midst of a fight for racial justice and forced to play inside the bubble, away from home and family, the NBA returned to a much different context. As the Playlist of the NBA, it was important the campaign reflect that.
- Project Roles
- Art Director, Creative Director
- Skills
- Art Direction, Conceptual, Design
- Media
- Advertising, Typography, Music
