QALO 2023

¶ Reinvigorated by an updated brand positioning and key strategy, the silicone ring and jewelry brand QALO relocates its core with updated precision and clarity, discovering what sets the brand apart from the competitive set across a large tranche of varying demographics, locations, and use cases… as well as the intrinsic needs, values, and dreams belonging to that audience. ¶ The result is a confident brand that takes an active approach to design and art direction, inviting the viewer in not as a voyeur, but as an active participant. QALO is Made for Movement, from dog walks to marathons.