NEWNESS App | UX Copy

At the time of this project's completion, NEWNESS was a social live-streaming community created for beauty lovers, by beauty lovers. Celebrating beauty in all forms, the platform empowered makeup artists, estheticians, and beauty hobbyists to connect and learn from each other through daily live streams.

Its new & improved Gifting feature allowed community members to offer monetary support for their favorite beauty Creators by sending them a Gift during their live stream. To support and celebrate the launch of this new feature, I collaborated with the Lead Product Designer and Marketing Director to deliver brand-aligned UX copy for the digital platform and iOS app.