Xtrades

The Challenge
Design and build a product for a fervent discord community that helps surface trade ideas and the right analysts to follow. Ultimately helping people improve their trading and make more money.

Summary
Led product design for a startup that had created a robust discord community where users share trade ideas and discuss the market. The product allows users to easily find the right people and the best trade alerts to follow. We created a clean and simple app that is easy to explore and follow, clearly communicates the important information, and allows users to dive deeper where they want to (for example diving into a specific user, a specific stock ticker, or a specific trade idea). Also built out a home for content, sharing content, and educational focused incentives for the members.

Starting Point
An entire product had already been built, but with a focus on visual design and looking cool, there was a huge gap in usability. That product was being scrapped and our focus was going to be taking the community that was already vibrant, and creating an app and ecosystem that would supplement and ultimately replace the discord community. The first thing we did was collect user feedback, understand what they wanted, and started to hypothesize and organize what a true first iteration would be.
Planning & Wireframing
Once we categorized the most requested features and assessed what needed to be built in order to create the proper foundation for future versions, we began designing out the first version’s features, functionality, design, and navigation. Ultimately creating a simple but powerful product that would surface the most reliable trade ideas, most reliable traders to follow, and support the communities conversations around improving as traders.
After sketching out initial concepts, lower fidelity wireframes were created to begin to understand how things would connect and lay out across the board.