Hearst

I was brought in by the team at zö agency to provide a strategic and systematic approach to the renaming of a flagship television program (Xplore) and tagline/slogan composition for their client, Hearst Media. I facilitated multiple workshops and strategic sessions with key members of the executive team at Hearst, and subsequently delivered a shortlist of 7 highly-vetted names and taglines/slogans that they loved.

The implementation team at Hearst Media Production Group is still on course to relaunch this program - with a new name and tagline - in January of 2024, so until that time I am legally unable to disclose the details as to what this new name and tagline are.