I was contracted by Sevi Health, a value-based healthcare start-up, to perform a website audit and copy refresh prior to the launch of their partnership with established “active adult” community developers, Viva Bene.
At the time of the launch, Sevi Health's primary audience consisted of healthcare professionals and clinicians interested in joining their network. However, they asked for messaging that would appeal to potential patients and investors as well.
To help them achieve these goals, I met with their CEO, Head of People, and several key stakeholders to get to the heart of Sevi Health. I then provided fresh website copy for their Home page and About Us page that communicated their values, their compassion, and their optimism for the industry they are working to disrupt.
My proposed copy options can be viewed in the attached document and the final selected copy can be seen on their website at sevihealth.com