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First Gen x NikeByYou
As part of a special NYC x NikeByYou drop, I collaborated with Nike on these Nike Air Max 270 Reacts, which were inspired by the First Gen Burden podcast. A few hundred special pairs were sold, and proceeds were donated to ACLU to support immigrants rights.
Creative Direction: Rich Tu
Product Design: Rich Tu / Nike
Photography: Geoff Levy
Production: Sunday Afternoon
Models: Rich Tu, Alliekim Beener, Ahmed Klink, Juan Carlos Pagan, Ty Turner, Zipeng Zhu, Shira Inbar, Leslie Rosales
- Project Roles
- Creative Director, Artist, Designer
- Skills
- Design, Product Development
- Media
- Fashion Designs, Industrial Designs, Product Designs, Shoe Designs, Product Visualization
