Shipt Photo Art Direction

Context.

To establish a relevant and own-able approach to photography that aligns with the Shipt brand.

Goals:

1. Highlight food, products, and partnerships.
2. Emphasize shopper/member relationships.
3. Illustrate the joy Shipt delivers.

Lifestyle.

Life as it is.
Slightly more staged approach that focuses on home and the relationships we have with food/products. A higher level of production elevates the scenarios and makes them more aspirational.

Merchandise.

Naturally(ish) organized.
Showcasing food and consumer goods being prepared and enjoyed the way people actually eat or use them–slightly unorganized with a few crumbs or items here and there. Branded elements are also incorporated into the scene to build on the visual system.

Partner Marketing.

It’s in the bag.
This own-able container works on a number of different levels, including helping represent product offerings and partnerships. Overall it communicates the clear message that whatever it is you want or need, we’ve got it in the bag.