Maybelline Virtual Try-On

Virtual Try On (VTO) tools within the online e-commerce beauty and wellness space has become a growing user expectation over recent years. VTO enables the user to get a representation of what a product may look like on themselves before committing to a purchase. L’Oreal has already been incorporating this technology using ModiFace, a third-party augmented reality tool, into several of their retail sites already. They were curious to see if there was as way to implement this technology within their eyeliner product lines for Maybelline New York.

-Researched the competitive and industry environments for both brands, analyzed findings, formulated new ideas, and presented these informed strategies to clients. Also identified user behavior and mindsets to design wireframes of user journeys.
-Partnered with visual designers to help deliver final user interface assets, along with project managers to ensure work aligns with business needs and deadlines.

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