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M3gan
To build awareness and sell tickets for the release of the new film M3gan, we brought our A.I.-powered protagonist to life through creepy conversation. M3gan invited fans to chat, made them a BFF before they knew what happened, and then began collecting information that she would use later to prove her friendship.
- Project Roles
- Creative Director
- Skills
- Art Direction, Conceptual, Entertainment, Creative Strategy
- Media
- Social Media Content, Chatbots
