Some Things Are Better Together / Bud Light

With Modelo owning the vast majority of the chelada market share, Bud Light doubled down on its bet to win over the latino demographic by partnering with Tajín, one of the most iconic Mexican brands.

For the launch campaign of BUD LIGHT CHELADA Tajín, we decided to lean on the power of both brands, with a headline-driven campaign that delivered a simple message: some things are better together.