WRX

No other car in its class has such an obsessive cult following as the Subaru WRX. Its conspicuous spoiler and hood scoop are unmistakable, and its distinctive growl terrorizes innocent neighborhoods from blocks away. The car’s most loyal Believers are a band of heavy-footed, irreverent, incorrigible thrill addicts. No need to tell them what they're in for when they climb into the cockpit of a WRX. They already know. So we steered away from the usual sports car tropes of glinting paint jobs and slow motion tire melts and instead made a cheeky teaser campaign for our cult followers, the WRXers.