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Sport Was Not Ready For Us / Saba
As the first sanitary pad of its kind in Latin America, Saba Sport represented a huge launch for the brand.
The TV spot is rooted in the sexism that exists in sports –and sports media coverage–, where a lot of the focus is still sadly on how women look rather than their performance.
- Project Roles
- Copywriter
- Skills
- Copywriting
- Media
- Advertising, Commercials - Broadcast, Television
