Connect With The Ones You Love / Northgate

Holidays are traditionally when sales are high for Northgate Market. But what happens when traditions are upended by uncertainty? For this holiday TV spot, we leveraged the insight that food helps us connect with the ones we love, even amidst a pandemic. And when it comes to cooking, the most reliable source of knowledge doesn't come from the internet - it comes from mom.

It aired during December on NBC’s streaming platform, as well as CBS All Access, Discovery+, Fox, Roku, among others. On YouTube, our tv spot amassed a total of over 3 million impressions.