Correcting History / Netflix

One of Hollywood's thorniest controversies is the argument behind who wrote Citizen Kane.

Orson Welles remains widely credited for the film, while only a select few have heard of Herman Mankiewicz (‘Mank’), main screenwriter of the iconic film. So, when tasked to promote Mank via a print ad in The NYT, we did it through an 80-year-old article from the same paper.

Said article from 1941 credited Welles as the writer, but lacked any mention of Mank. So, 80 years later, we had The NYT publish a correction note, and designed that into an ad to invite people to learn more about the story of Herman Mankiewicz, the true writer of Citizen Kane.