😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Hector Copywriter / Writer / Marketer
World Cup / Michelob Ultra
To celebrate the quadrennial tournament, we brought together superstars Christian Pulisic, Carli Lloyd and Guillermo Ochoa for a friendly foosball match to prove that, beyond the final score, the World Cup is only worth if you enjoy it.
The tv spot debuted on NBC, ESPN, YouTube, Peacock and Telemundo and achieved 56 million views. The overall campaign hit 200+ million impressions across broadcast, social, experiential and trade.
- Project Roles
- Copywriter
- Skills
- Copywriting
- Media
- Advertising, Commercials - Video, E-commerce Platforms, Social Media Content, Social Media Copy, Scripted TV
