Spruce by H&R Block – Neobank

The Challenge
Successfully launch a digital-first neobank product for H&R Block that has ties to the larger corporation but is a valuable standalone company that is competitive in the challenger banking space.

Summary
Spruce is a neobank with the mission to help provide better banking and tools for an underserved market. Their goal, to make you better with money. I was a part of the broader team from validation of the product through to the public launch of the company and product. I worked with the design team to define the product, features, and functionality, and execute on all fronts. Spearheaded continual research efforts with the team, conducted interviews, and was involved in research synthesis and the application of the research to the product evolution. Integral part of leading the design team and product to successfully launch the within a year.

Results
Successful public launch of product to 160k+ users in the first year.​​​​​​​

Industries
Banking, Lending, Financial, Fintech, Neo Banks, Saving, Credit

Roles & Services
Design Leadership, User Experience (UX), User Interface (UI), User Research, Functional Design, Roadmapping, Information Architecture, User Testing, Interviews, Stakeholder Alignment, Design Systems

Website
SpruceMoney.com