Barbie and her BFF Brooklyn are finally on TikTok (an account launched with a little help from Mattel and the ATTN: TikTok Studio). Through a creative application of stop motion, green screen, puppetry, vfx, and sheer willpower, our team was lucky enough to spend the better part of a year bringing these two trendsetters to life (with a cameo from Ken - and Lizzo!).
Um, you’re not following Barbie on TikTok already? Kinda rude smh but no worries! ✨
http://tiktok.com/@barbie
Client: ATTN: x Mattel
Role: ACD / Writer
Recognitions
2022 - Webby Awards (Nominee)
Culture & Lifestyle (Series & Campaigns)