Target

I had the honor of being a freelance Art Director for Target in 2022, and I was brought in to come up with a strong concept to execute a direction for spring. When I started this project I wanted the work we made to feel abstract, comforting and bright... to invoke the feeling of spring. It was important to me that we found ways of making it multifaceted as well as layered for everyone in target to be able to interact with the design and concept.

A huge thanks to all of the team members and their irreplaceable roles. Samantha Jimenez (HR Lead), Connor Lane (Production Leader), David Slack (Team Lead), Chloe Payne (Senior Art Director), Erin Cry (Director), Lori Lickteig (Production), Janet Lee (Senior Art Director), Brenda Itlnrvk Schreurs (Senior Art Director), and the artist we collaborated with Owen Gildersleeve.